How Social Media is eroding Google’s influence

Posted: December 8, 2010 in Uncategorized
Tags: ,

chart of the day

Will Facebook ever displace Google as a search engine? Not likely.
But, it could quickly erode Google’s dominance as the way people find information.
Above is a chart from a Wedbush presentation. As you can see, the referral traffic from social networks to a number of big sites is greater than that from Google. Note it’s not just media sites, it’s commerce sites too.
This is not a form of searching as we’ve traditionally thought of it. But, it’s certainly a way of finding information.
So, Google’s lead in the world of search is probably safe, but its influence is at great risk.

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