87% Muscle, 100% Awesome

Little gem of a video from Amazon founder and CEO Jeff Bezos.
He gives a name to an analogy that I have used often with great success. The deal is: When faced with any important decision that has potentially high risks/rewards, ask yourself “When I am old and crinkly, what will I regret more: DOING this action or NOT DOING it?”
Hat tip to Zaid for the link.