Jeff Bezos – Regret Minimization Framework

Posted: September 15, 2010 in Uncategorized

Little gem of a video from Amazon founder and CEO Jeff Bezos.
He gives a name to an analogy that I have used often with great success. The deal is: When faced with any important decision that has potentially high risks/rewards, ask yourself “When I am old and crinkly, what will I regret more: DOING this action or NOT DOING it?”
Hat tip to Zaid for the link.

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