Archive for December, 2010

What? Iz cold outside!

Posted: December 14, 2010 in Uncategorized
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Men are not overtly expressive with their emotions (esp around other men) as women are. This campaign builds on that insight and delivers a nuanced script that hits the point home. Superb! 🙂

[A Small Mammal production for Digital Science]

Fantastic stuff!
To read the full interview, visit http://bit.ly/h7Ylw6

chart of the day

Will Facebook ever displace Google as a search engine? Not likely.
But, it could quickly erode Google’s dominance as the way people find information.
Above is a chart from a Wedbush presentation. As you can see, the referral traffic from social networks to a number of big sites is greater than that from Google. Note it’s not just media sites, it’s commerce sites too.
This is not a form of searching as we’ve traditionally thought of it. But, it’s certainly a way of finding information.
So, Google’s lead in the world of search is probably safe, but its influence is at great risk.

I just added ‘Foosball’ to ‘Sports I Play’ on many of my friends’ profiles. Yes, you read that right.

You can now (depending on privacy settings) add interests to your friends profiles (similar to how you can check them in to Facebook Places). I was tempted to add ‘water ballet’ and ‘jazzercise’ to my friends’ profiles, but unfortunately you have to add the sport to your own profile and then only can you add it to others’ profile as a sport you play ‘with’ them. 

In trying to replicate this it appears it only currently applies to sports. But this is clearly now a trend by Facebook of opening up your profile and activity to input from your social graph. Your friends can now help define you or describe you in a big way. I can see people loving this, but more than likely most will hate the fact that it is ‘opt out’ and not ‘opt in’ by default.

P.S: If you want to try this out. Go to edit your new profile, add a sport, and Facebook will give you an option to add who you play the sport with.

Sport


For reasons inexplicable, a “Today I Learned” thread on Reddit has turned into a treatise on how to make Google Translate beatbox for you, among other things. It must have taken some intense experimentation for Redditor Harrichr to get here but he somehow stumbled upon the following combination of steps.

1) Go to Google Translate
2) Set the translator to translate German to German
3) Copy + paste the following into the translate box: pv zk pv pv zk pv zk kz zk pv pv pv zk pv zk zk pzk pzk pvzkpkzvpvzk kkkkkk bsch
4) Click “listen”
5) Be amazed 🙂

Since the original post both the thread and meme have expanded into slight tweaks and variations, including Technocopter, Helicopter and Dubstep. YCombinator user iamdave actually posted a guide to making your own beats:

zk = suspended cymbal
bschk = snare
pv = brush
bk = bass
tk = flam1
vk = roll tap
kt = flam2
kttp = flam tap
krp = hi hat tap
pv = short roll
th = better hi hat
thp, ds = instant rimshot.

While I’m not 100% sure how exactly this is working, it seems like a peculiarity of the German translation setup in Google Translate is allowing for playing consonants in a way that sounds like drums. Or, more specifically, a delightful way that sounds like drums.

This is what happens when geeks have too much free time. You learn how to get a machine to imitate a human imitating a machine imitating a human playing a drumkit. 🙂  
Apparently, someone has also started a blog googlebeatbox.tumblr.com where people can post their creations. Gotta love the interwebs!