87% Muscle, 100% Awesome

When Nike gives you a call at midnight, you know it’s something good. With just a few hours notice Nike flew me out to LA for “a big announcement.” When they won’t tell you what it is until you get there, you know it’s something bigger than a new colorway of Dunks.

Upon arriving in the room, I found a box waiting for me with an iPod Shuffle with a personal message from Dr. Emmett Brown:

“Welcome to Los Angeles. If my calculations are correct, over the next 24 hours you are about to see some SERIOUS SH*T!”

Inside the box was an invite from to “IT’S ABOUT TIME…an unveiling that could change the course of time” as well as metal shield glasses.

The table of goodies that included mid 80′s candy, Throwback Pepsi (forumla from 1985), and a copy of Back To The Future all but confirmed the suspicions.

About a year ago we shared with you these documents of the Marty McFly Nike Air Mag shoes registered with the US Patent Office.

It looks like we’re getting closer to 2015 than we thought!

It’s About Time Invitation

Metal Shield Glasses

Metal Shield Glasses

Back To The Future, Throwback Pepsi, Tastes of Childhood

Nike Air Mag

Nike Air Mag

Nike Air Mag

Great Scott! Just three words: I want these.

As a huge fan of Robert Zemeckis’ “Back to the Future” trilogy, I think one of the most memorable moments in the 1989 sequel has to be when Michael J. Fox’s character, Marty McFly, puts on a pair of Nike Air 2015 sneakers that automatically lace themselves. Now, 22 years on, it seems Nike has at long last heard the cry from fans and mothers with butter-fingered kids.

Really looking forward to tomorrow’s announcement to see how reel life has inspired a real life innovation.