Google’s URL Shortener Is Here, And I Like It

Posted: October 4, 2010 in Uncategorized
Tags: ,

Google just lowered its hammer on another web segment: URL shorteners. And as usual, they hammered it hard, because the new product works like a charm and will probably become the market leader soon.


It’s called, and according to Google it has several advantages over competing services. Here is a quote from the announcement post:

There are many shorteners out there with great features, so some people may wonder whether the world really needs yet another. As we said late last year, we built with a focus on quality. With, every time you shorten a URL, you know it will work, it will work fast, and it will keep working. You also know that when you click a shortened URL, you’re protected against malware, phishing and spam using the same industry-leading technology we use in search and other products.

I tested it briefly and I must say I really like it. The security aspect alone would be enough to make me switch, but the redirect also worked much faster when compared to other URL shorteners.  

Currently, I use Bit.Ly with my own pass-key to track clicks but is connected to your Google account, so it will track clicks for you automatically. I hope it gets added as an option in third-party clients like Tweetdeck and Seesmic soon.

Check it out if you haven’t yet.


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